Project description
We have carefully been observing online users’ behaviors and noticed two interesting phenomena: people are watching more, and more videos and local information has become ubiquitous. Then we thought: what if we combine the useful power of local information with the enjoyment of video-watching. The idea was simple and innovative. We also collected a couple of other insights on what is happening online. First, video content available on the internet is often user-generated and of pretty poor quality, even though there are thousands of people who are able to make really nice stuff just waiting out there. Second, video is a local information service that is missing on many websites though it would make sense and increase the value offered to those websites’ users. We also thought that after enjoying a nice video experience people may be willing to go on holidays to the place they saw, to have dinner there or just to hang around. It suddenly became clear that we would create an online platform with premium quality videos and links towards the websites of selected partners. This is basically how our simple idea turned out to be a valuable. And how SHOW ME AROUND is born.
We have carefully been observing online users’ behaviors and noticed two interesting phenomena: people are watching more, and more videos and local information has become ubiquitous. Then we thought: what if we combine the useful power of local information with the enjoyment of video-watching. The idea was simple and innovative. We also collected a couple of other insights on what is happening online. First, video content available on the internet is often user-generated and of pretty poor quality, even though there are thousands of people who are able to make really nice stuff just waiting out there. Second, video is a local information service that is missing on many websites though it would make sense and increase the value offered to those websites’ users. We also thought that after enjoying a nice video experience people may be willing to go on holidays to the place they saw, to have dinner there or just to hang around. It suddenly became clear that we would create an online platform with premium quality videos and links towards the websites of selected partners. This is basically how our simple idea turned out to be a valuable. And how SHOW ME AROUND is born.
